When you resell local seo, you are not necessarily working with customers that are located near you. Your customers need services that are local to their own areas, not yours. Your job is to find these companies and help them understand just how SEO can positively impact them.
When you resell local SEO, your concentration is on companies that have local clients. Florists, retail shops, jewelers, restaurants and dozens of other types of businesses fit the bill here. This takes the guess work out of figuring out who best can benefit from SEO.