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Did you know that nearly one hundred billion global searches are conducted online each month? Or how about that the vast majority of internet users’ online experiences begin with a visit to a search engine? In today’s word, more and more consumers are turning to the internet to find and purchase the products and services that they need. Therefore, online marketing is an integral part of running a business. Of course, a high quality website is the cornerstone of an effective online marketing campaign. However, many companies spend thousands of dollars on website design and development but don’t invest money in any kind of website optimization services, also known as website search optimization, to ensure that their website is visible to potential customers. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial to note that a wesbsite should appear in organic rankings, as opposed to sponsored links. Search engine optimization, also known as website optimization services, work to raise a website’s organic ranking by improving a variety of different factors, enhancing web design and web content, and utilizing key word research. It is crucial to note that SEO optimization services and website optimization services are also a highly effective form of marketing. Leads that are generated through SEO have a 14.6 percent close rate while outbound leads only average a 1.7 percent close rate. If you are interested in website optimization services you will want to look into website optimization companies. To find the best website optimization companies you will want to do a bit of research to find the company that can best meet your company’s needs. Overall, website optimization services can be a great investment.